Client: Beacon Healthcare Pvt. Ltd.
Sector: Healthcare

SOW: Communication concept, visualisation, design, brand guidelines, website, branding, media execution

Media: Print, digital, animation film & space graphics

Can we look beyond the set expectations and deliver an entirely new experience ?

Beacon healthcare is the new hope. A fresh outlook. An idea that looks beyond regular consumer deliverables.

How to present it so that it would appeal consumers?

The Opposite

We decided to abolish the industry norms while designing Beacon's look and feel. It all started from basics like primary color pallete. We moved away from regular pale industry colors like green and blue and decided on the oppostite spectrum. The complete focus was giving in all together different consumer brand experience at various touch points like identity, space, communication, digital media messaging. There is a consistency through out in delivering "pleasant experience" to consumers.