Client: Syngenta India Ltd.
Sector: Agriculture

SOW: Campaign theme & strategy, communication concept, film concept & script, visualisation, design and media execution

Media: Print & ad film
Sand Art Film Partner: Nitish Bharati Art

How to break free from clutter with a different ideation and visualisation?


Ad films are getting popular in rural India with increasing penetration of smart phones. You can reach to masses and create good influence within short period of time.

But is it possible to stand out in the cluttered space?

Different For Better


Sometimes a brand story needs to be told differently to convey the message and create necessary impact. We conceptualised the entire Rifit Plus story narrated through sand art. With the help of a renowned sand artist, we depicted a simple and yet compelling story. It bought the wow factor which has been ably complimented by other promotional elements.