Client: Savy Software Pvt. Ltd.
Sector: IT & ITES
SOW: Communication plan & strategy, concept, visualisation, design, brand guidelines, website, branding, media execution
Media: Print, digital, animation film & space graphics
Savy software is a fast growing software company, Savy was facing the ubiquitous challenge of attracting good talent to compliment the growth plans of the young organisation. They needed help in this process.
The root cause behind Savy was not an appealing destination for young software professionals. For that to happen, it demanded a complete brand reorientation and alignment of vision and growth prospects. We drafted a phase wise brand makeover strategy starting right from building a new brand identity. It was followed by new branding guidelines, building a fresh communication platform media launches and events.
We also worked to define their recruitment process and design standardisation.