Client: Savy Software Pvt. Ltd.
Sector: IT & ITES

SOW: Communication plan & strategy, concept, visualisation, design, brand guidelines, website, branding, media execution

Media: Print, digital, animation film & space graphics

How to elevate a brand image to make it attractive destination for young talent ?

Savy software is a fast growing software company, Savy was facing the ubiquitous challenge of attracting good talent to compliment the growth plans of the young organisation. They needed help in this process.

The Brand Makeover

The root cause behind Savy was not an appealing destination for young software professionals. For that to happen, it demanded a complete brand reorientation and alignment of vision and growth prospects. We drafted a phase wise brand makeover strategy starting right from building a new brand identity. It was followed by new branding guidelines, building a fresh communication platform media launches and events.

We also worked to define their recruitment process and design standardisation.