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A New Approach to Content Creation
When it comes to content strategy, we use “Outside-In” approach. To explain briefly, it means developing content that target audience wants to consume and not what we want to convey. There is too much content that is “Inside-out” that has been published on YouTube that repels target audience right away. So developing content that is with customer’s interest in mind can create impact. Dishing out product information is not enough any more. As we embrace advanced farming techniques, there is a need for education, farmer query resolutions etc. and this needs to be done in engaging and interactive way. Developing new IPs and branding with targeted communication also works wonders with the audience.
Finding interesting new ways engaging the audience and catching up with the latest trends is a continuous process.
